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Who we are

An independent practice for the questions data alone can’t answer.

Markets and Commons studies how shared resources, knowledge, and institutions shape the markets that people in rural and semi-urban economies depend on.

Most market research stops at the edge of what’s easy to count. We start where it gets harder — in the shared wells, informal schools, village cooperatives, and unwritten rules that quietly govern how developing markets actually function.

Markets and Commons is a research practice built around a single conviction: that you cannot understand a market in a rural or semi-urban economy without understanding the commons it sits inside. The shared grazing land, the rotating savings group, the community that decides who teaches the children — these aren’t background. They are the market’s operating system.

We bring three ways of seeing to every question. We live alongside the people we study through ethnographic fieldwork. We listen closely through qualitative inquiry. And we test what we learn at scale through quantitative analysis. The result is research that is both grounded and rigorous — briefs and papers that funders, operators, and institutions can actually act on.

What we believe

That the people closest to a problem hold knowledge that surveys miss. That rigor and empathy are not in tension. And that good research earns its keep only when it changes a decision.

What guides us

Four commitments.

01

Ground truth first

We go to the field before we form a view. Findings begin with what we observe, not what we expected.

02

Methodological honesty

We are explicit about what our methods can and cannot show, and we publish our limitations alongside our results.

03

Respect for the commons

We treat communities as collaborators and knowledge-holders, not as data sources to be extracted from.

04

Usefulness over volume

We publish less, but each brief is built to inform a real decision in education, agriculture, or sustainability.

The people

Researchers in the field and at the desk.

A small, multidisciplinary team of ethnographers, economists, and data analysts. (Placeholder profiles — swap in your real team.)

Founder name

Founder & Principal Researcher

One or two lines on background — discipline, regions of fieldwork, what they lead on.

Researcher name

Qualitative Lead

One or two lines on background — discipline, regions of fieldwork, what they lead on.

Researcher name

Quantitative & Data Lead

One or two lines on background — discipline, regions of fieldwork, what they lead on.

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